“Win on Sunday, sell on Monday” goes the saying. Car manufacturers have long used motorsport as a marketing tool, highlighting the performance and success of a racing car’s speed, handling and reliability to sell its conventional road-going cousins.
Carlo Abarth went by a slightly different philosophy: “Race on Sunday, office on Monday. Both with the same car.” His subtle distinction was to create road cars that had all the invigorating feel, performance and sensation of a race-ready car, but that had the characteristics and practicality of one destined for the road. You could feasibly race an Abarth to the podium at the weekend, and then use it to spice up your daily commute. Carlo’s dream was the democratisation of racing – racing for everybody. This ethos is demonstrated in the racing spirit of every Abarth model.
The perfect blend of maximum on-road performance and pure racing emotions. This is the Abarth 695 Biposto in a nutshell. More room for power, to emphasise its racing tradition in the best possible way. And to portray Abarth more than ever, to the nth power.
Get ready to experience it. When a spider meets the passion of the Abarth engineers, the result is a car unlike any other.